Two out of three people in the world keep mobile devices within reach at all times. A typical user reaches for that device 150 times every day. Those numbers speak volumes about mobiles influence on a Smarter Planet. But mobile isn't simply a story about devices. Its about data.
A mobile workforce is a faster workforce
60% of all business-orientated devices will be mobile. One company, executive-search firm ZurickDavis, upgraded from using inefficient email chains to using a mobile-orientated social-networking tool. That switch helped recruiters to document opportunities in real time and helped the firm fill positions 25% faster.
Precise data means precise service
The exchange of mobile data that helps serve customers also gives companies a detailed picture of what customers want. One airline automated much of its pre-boarding process by embedding RFID technology into frequent-fliers cards and luggage tags, generating valuable information while reducing check in times by as much as 75%.